Summer Workshops: Writing a Successful Press Release for Your Business

Kate Ryan, food writer and events organiser, will be running a series of workshops over the summer to share her advice on writing a successful press release and getting it published too!



Whether it’s a news story, an event, an offer or just keeping your presence in the media a well-written press release can have a positive impact on your business.  The key is to get it in front of the right people and published or shared on social media.

A press release is one of the most important tools in your marketing toolkit.  It can be used for both traditional press and digital media as well as broadcast media.

When starting your own business, there is a need to do as much of "the stuff" ourselves to keep costs down.  One big way you can help to achieve this is by creating, writing and pushing your own press releases without having to engage a PR company in the early stages of your business.  Once your business begins to gain momentum, and you have more important things to worry about, then you can hire a PR company!  But fresh out of the blocks, you're going to have to admit that this work will have to be done by you so you can invest whatever spare cash you have into other needs and demands of your business.crowdfunding-press-release-distribution

In this informative training workshop, I will run through:

  1. What is a Press Release and What is its Function?
  2. The Ingredients in a Successful Press Release
  3. How Should it be Structured?
  4. Getting it Published?
  5. Editorial vs Advertorial.

Along the way, we will work through practical examples, and by the end of it you will be well on your way to writing your first press release!

"I've learned so much, feel so much more confident in putting together my own [press releases] and I have many new ideas about what to post.  Thank you for your enthusiasm and generous content." Glyniss Trinder, Mindset Coach and Hypnotherapist.

The other key element of this training is helpful and practical information about how to build your own media list.  When you are press-releasepaying an external party to write your own Press Release, you are paying for their time but also access to their Media List when they push your shiny new PR out into the world.  In this training session, I will give you practical tips on how to establish your own List tailored to your specific business.

Finally, even if you don't have a knack with words or find the whole idea of writing a Press Release and building a Media List of your own just too much, this training will give you all the tools you need to sketch out what you would like to be in a Press Release that you wish an external party to whip into shape and push out for you.  If nothing else, this can help to reduce time, stress and money by actually doing a bunch of the work yourself before handing it over to another person to polish and push.Press-Release-Services-toronto-810x570

Although my experience has come from working as a food business, the tools and tips being taught in this training workshop can apply to any small business: food, craft, service-based or trades.

I will be running one workshop a month during May, June, July and August in four different locations around West Cork, and one workshop in Dundalk, on the second Thursday morning of the month from 9:45am - 1pm:

  • Clonakilty:                       Fernhill House Hotel, Thursday 11th May
  • Skibbereen:                    West Cork Hotel, Thursday 15th June
  • Dundalk, Co Louth:    Creative Spark, Thursday 29th June
  • Rosscarbery:                  Celtic Ross Hotel, Thursday 13th July
  • Bantry:                              The Maritime Hotel, Thursday 17th August

Your ticket includes the following:

  • Workshop attendance
  • Practical exercises
  • Notes
  • Tea, Coffee and Biscuits

Book and pay in advance for €55 per person or pay on the day for €60pp.


We would ask you to book in advance as there is a maximum number of participants that can be accommodated at each session.

Feedback from previous Press Release Workshop Attendees:

"I've learned so much, feel so much more confident in putting together my own [press releases] and I have many new ideas about what to post.  Thank you for your enthusiasm and generous content."

"Really loved the workshop! It was informative and fun - so much information, it's like a revelation! The handouts and examples are really great."

"Really helpful and useful workshop. Hope I can apply the information well."

"Really useful workshop, thank you."

"Great information, easy to follow with handouts/notes."

"It was very clear, concise and easy to listen to with good flow."

"Brilliant - very informative."

"Well done - I enjoyed your workshop!"

"Thoroughly enjoyed the course and I know I will put the "structure" to great use in future press releases - many thanks!"