Shines Seafood recently donated 1,000 tins of their new product: Tinned Winter Mackerel, to the charity Inner City Help the Homeless in Dublin.
Shines Seafood from Killybegs in Donegal have launched a new range of tinned winter mackerel products. Winter Mackerel is three times higher in Omega 3 fatty acids that Summer Mackerel providing a valuable source of nutrition.
The new tinned mackerel line comes in three delicious varieties: Brine, Sunflower Oil and Tomato Sauce.
Shines is a family business, and in 2020 was the recipient of a Food Award from the Irish Food Writers’ Guild for their Wild Irish Tuna, a product that stands out on the supermarket shelves for their distinctive jars.
Company founder, John Shine, said: “We had so many requests from supermarkets looking for another product to go alongside our tuna and sardines, that we decided to launch the mackerel.”
To mark the launch, Shines have donated 1,000 tins to the homeless charity, Inner City Helping Homeless, based in Dublin.
“It’s been a tough time for everyone” said company director, John Shine. “We wanted to give something back and this charity helps 45,000 people.”
“We are so grateful to Shine’s Seafood for their kind donation of 1,000 tins of non-perishable items to support our ongoing food distribution programme” said Head of Communications and Fundraising Brian McLoughlin.
“ICHH distributed over 2,000 food hampers to families in emergency accommodation or living in food poverty in 2020 and it is estimated that 680,000 people, including 200,000, live under the food poverty line in Ireland.
“Our food distribution programme is growing year on year and we couldn’t do it without the support of companies like Shine’s Seafood.”
Shine’s products are available in SuperValu, Dunnes and independent stores across the country, as well as via their online shop which also stocks gift packs and hampers too. Shine’s products are sold across Ireland and are also exported to the UK, Singapore and Korea. They are also sold extensively across Europe on the Amazon Germany website.
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