I was delighted to be asked to work with Allison Roberts, founder of Clonakilty Chocolate, on a new product launch and rebranding project. In February, Allison launched her Cocoa Husk Tea under the new brand Exploding Tree. I absolutely love everything that Allison is about – her enthusiasm and energy is to be seen to be believed.
Her rebranding from Clonakilty Chocolate to Exploding Tree took a little selling to me – only because I loved the original brand, but when Allison shared her vision for where she wanted to take her business it all fell into place and made total sense. Read all about the journey of her new product and then head to her website and purchase some – seeing as Storm Emma is preventing us from heading out at all at the moment! The tea is brilliant – I love it!
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